Sales & MarketingAnthropic
Anthropic's growth marketer cut ad creation from 30 minutes to 30 seconds with Claude Code
Work that took about 30 minutes per ad now takes about 30 seconds; the plugin can make up to 100 ad variations at once.
AI agents in Sales & Marketing
3 real deployments, each with sources, reported outcomes, and caveats.
Sales & MarketingAmazon
Amazon says its Rufus shopping assistant is on track for $10B+ in extra yearly sales
Amazon expects over $10B in annualized incremental sales; shoppers who used Rufus were 60% more likely to buy.
Company reportedRufus
Sales & MarketingVercel
Vercel's lead agent took inbound qualification from a 10-person team to about one person
Inbound SDR work went from about 10 people to 1 plus a part-time person; the agent costs about $5,000 a year to run (as reported).
Press reportCustom agent (Vercel AI SDK)